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The 14 Best Personal Productivity Tools

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Revised May 18, 2020
Revised December 18, 2017
Revised October 12, 2017

Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever.

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on.

Best online personal productivity apps and toolsCombined with the widespread adoption of mobile technologies, enabling corporate professionals to work from pretty much anywhere, at any time (which they are therefore expected to do), the demands on our time feel unprecedented.

So how can you get at least some of that time back? How can you get more done without simply working even longer and harder?

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The 17 Best Project Management Tools

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Revised April 26, 2023
Revised November 9, 2022
Revised October 11, 2021
Revised June 22, 2020

Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Every individual on the team needs a clear view of their deliverables, deadlines, and all the information they need in order to complete their tasks.

Best online project management toolsSuch coordination can be challenging even when all team members work in the same office. It’s far more so in the more common situation today where team members include employees, contractors, and agencies, spread across multiple locations and even time zones.

That’s where online project management tools provide value. While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository. Some offer advanced features like alerts, document editing with revision control, integration with email and calendar platforms, time tracking, and project financial reporting.

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The 24 Best Email Marketing Tools

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Revised September 3, 2024
Revised November 20, 2023
Revised August 8, 2022
Revised August 26, 2021
Revised October 14, 2020

While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.

Best email marketing toolsAccording to recent research from Radicati Group, worldwide email volume will reach 207 billion messages this year—more than half of those for business. The typical business user receives well over 100 emails each day. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients.

The primary cost of poorly crafted or mis-targeted emails is lost business opportunities, though in extreme cases it can damage a firm’s reputation as well. But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising.

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The 14 Best Marketing Automation Tools

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Revised February 6, 2024
Revised December 14, 2022
Revised September 15, 2020
Revised December 12, 2018

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. (Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy.

Best Marketing Automation ToolsRecent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. These firms are also  much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%.

Smaller firms often start off using email service providers, then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content.

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