Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords, and Google’s content network reaches 80% of all U.S. Internet users.
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Of course, search, like all other digital marketing tactics, continues to evolve. Blogging has gone from eccentric to essential. Mobile has increased dramatically in importance. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Speed thrills.
Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing.
1. Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success. (Stratabeat)