Guest post by Andrea Vargas.
Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement.
When Mark Zuckerberg announced Facebook was getting rebranded as “Meta”, it catapulted the idea of the Metaverse into popular consciousness. But the Metaverse is not just a gimmick or sci-fi fantasy. It foreshadows the evolution from Web 2.0 to Web 3.0. And as such, it quite possibly represents the future of digital marketing.
B2B marketing professionals would be mistaken to dismiss the Metaverse as only relevant for B2C marketing. It won’t merely be beneficial to take the Metaverse seriously for B2B marketing—it may well be imperative. [Read more…]