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How the Metaverse Will Change the Face of B2B Marketing

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Guest post by Andrea Vargas.

Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement.

How the Metaverse will change B2B marketing

Image credit: Tumisu on Pixabay

When Mark Zuckerberg announced Facebook was getting rebranded as “Meta”, it catapulted the idea of the Metaverse into popular consciousness. But the Metaverse is not just a gimmick or sci-fi fantasy. It foreshadows the evolution from Web 2.0 to Web 3.0. And as such, it quite possibly represents the future of digital marketing.

B2B marketing professionals would be mistaken to dismiss the Metaverse as only relevant for B2C marketing. It won’t merely be beneficial to take the Metaverse seriously for B2B marketing—it may well be imperative. [Read more…]

The 22 Best Virtual Event Platforms

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Revised February 2, 2023
Revised August 25, 2022
Revised August 21, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools.

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience.

Best virtual event platforms for online conferences

Image credit: Teooh

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics.

[Read more…]

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