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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

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Guest post by Eduard Klein.

Business process automation is, hands down, one of the best technological innovations to come along in decades. Humans have spent way too much time doing repetitive tasks that do not require our expertise. These tasks take time away from the value we could potentially be adding in our business.

Maximizing Efficiency with B2B Marketing Automation

Image credit: Mikael Blomkvist on Pexels

This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest?

Embracing automation is clearly the way forward. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? What are the challenges you can expect? Which parts of marketing can you most profitably automate?

This post will answer those questions and more.
[Read more…]

User Experience and SEO: Enhancing Navigation for B2B Buyers

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Guest post by Mykyta Diagovets.

Ever noticed that some B2B websites are a breeze to navigate, but others leave you caught in a web of confusion? The magic ingredient is the combination of user experience (UX) and search engine optimization (SEO). When the click of one button could result in an important deal, seamless navigation is paramount to B2B e-commerce. It’s the digital handshake which either invites your clients in or leads them to check out competitors.

B2B user experience and SEO

Image credit: Nao Triponez on Pexels

This post examines the nexus of UX and SEO, especially in terms of website navigation. It explores the important components of effective B2B website navigation, and offers practical SEO techniques that can enhance them. Putting these elements in place will turn your site into a professionally appealing and search engine-friendly business tool.
[Read more…]

How to Optimize Landing Pages to Enhance Customer Experience

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Guest post by Dan Annetts.

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA).

How to optimize landing pages for CX

Image credit: Domenico Loia on Unsplash

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. That’s where they direct most of their visitors because their focus is on driving an immediate direct transaction.

No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy.
[Read more…]

Five Ways to Boost Your Conversion Rates

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Guest post by Natasha Lane.

No matter what type of online business you run, you depend on persuading your website visitors to take some kind of action. Whether it’s as simple as signing up for a newsletter or putting an item in their shopping cart—or as challenging to get them to contact a sales person—your goal is to get them to convert.

Five ways to boost conversion rates

Image credit: Marcel Strauß on Unsplash

The rate at which you turn site visitors into buyers or known sales prospects is arguably the most important metric for your business, and there are many tactics you can use to boost it.

Here are five of the most effective techniques to boost conversion rates.

1. Use Popups

Ideally, your call to action (CTA)–the content element prompting the user to do what you want them to–should stand out clearly from the content of your site. [Read more…]

How AI is Reshaping Email Marketing [Infographic]

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Guest post by Jess Andriani.

Technologies like big data, machine learning, business intelligence, and cognitive computing are made possible or practical by artificial intelligence (AI). One aspect of digital marketing where AI has been most helpful is in email, and businesses are recognizing this significance. By 2020, it is believed that more companies will be using AI for at least one of their sales processes.

How AI is reshaping email marketingAI has made email marketing more efficient in several different ways:

  1. Automated workflow: Many marketing automation platforms have used or are already using AI to optimize and execute processes.
  1. Subject and content optimization: With AI, elements in email marketing campaigns like subject lines, copy, and CTAs can be made more persuasive to drive consumer action.

[Read more…]

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