ABM Archives - B2B Marketing Blog

Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

March 31, 2022 by Guest Author

Guest post by Sumeet Anand.

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to know what content is promising results and what isn’t. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely.

Eight top B2B marketing strategies to consider

Image credit: Kaleidico on Unsplash

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries.

Here are eight B2B marketing strategies that can make a big difference today.
[Read more…]

How B2B Content Marketing Has Changed and What To Do Next [Research]

March 1, 2022 by Tom Pick

The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers.

Previous research detailed here found that:

- When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.
- IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives.

[Read more…]

The Top 10 B2B Digital Marketing Strategies for 2020

November 5, 2019 by Tom Pick

Guest post by Austin Cline.

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices.

Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Getting your message in front of the right prospects was often difficult, time-consuming, and expensive.

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services.

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies.

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.

Here are 10 B2B digital marketing strategies to help maintain a competitive edge.
[Read more…]

For AdWords In ABM, Add the Right AI

December 7, 2017 by Tom Pick

Guest post from Venkat Nagaswamy.

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM).

A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign.

Being smart about AdWords is essential. If you’re not, then may we suggest a more efficient ad spend? [Read more…]

Three Ways Data Can Improve Your ABM Strategy

June 20, 2017 by Tom Pick

Guest post by Krysta Williams.

Since its emergence, account-based marketing (ABM) has become the go-to strategy among B2B marketers- and for good reason. ABM produces more qualified leads, which in turn improves internal alignment and increases revenue, making this approach a no-brainer.

Although new tools and technologies have made ABM easier than ever, there is one major obstacle that prevents many companies from achieving ABM success—bad data. In fact, according to SiriusDecisions, 60% of companies have unreliable data–meaning only four out of ten companies can execute an effective ABM campaign.

Without consistent, complete, and correct contact data, your marketing team won’t reap the full benefits of your ABM initiatives. Not convinced? Here are three ways accurate data can improve your ABM strategy:
[Read more…]

Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

How B2B Content Marketing Has Changed and What To Do Next [Research]

For AdWords In ABM, Add the Right AI

Three Ways Data Can Improve Your ABM Strategy

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