Guest post by Flavia Silipo.
Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed.
This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails.
Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.
To inform prospects of new products, activities, or internal changes, the business should send announcement emails to their subscribers.