Now that content marketing has turned every marketer into a publisher, writing skills are more important than ever. Want to launch a successful blog? That takes great writing. Maximize the impact of Twitter for your business? It takes great writing to convey meaning and achieve impact in only 140 characters. Use article marketing to spread your fame and generate links for SEO? Optimize LinkedIn profiles? Write a script for a potentially viral YouTube video? All require great writing.
No one is born a great writer, but anyone with the proper cerebral architecture can learn the skills. Read on for some of the best tips on great copy writing in the past year, from recognized authorities such as Newt Barrett, Ardath Albee and Copyblogger.
Take 5 Minutes Now to Learn How to Write Great Headlines by Content Marketing Today
Newt Barrett reviews Tom Whitwell’s online presentation on writing great headlines, noting that a well-crafted headline can increase readership by a factor of 10 or 20. Tom sums up the task as “working out what the story is, what your reader will respond to, and how to squeeze all the goodness into 68 characters.”
Don’t Do These 12 Things When Writing Headlines by Copyblogger
While the post above focuses on how to write great headlines, Jonathan Morrow here explains a dozen headline writing mistakes to avoid, such as trying to be too clever, ignoring the needs of readers, and settling for less than your best.
The 32 Most Commonly Misused Words and Phrases by SpeedyWap
The misuse, and proper use, of common terms such as “alright” (it’s not a word), “unique” (a word so definative it needs no modifier) and “inflammable” (George Carlin had the greatest line about this: “why do we have flammable, inflammable, and non-inflammable? Seems to me two words should be able to take care of that; either it flams or it doesn’t”).
Darth Blogger’s Holiday Writing Rant by ToughSledding
Along the same lines as the post above, Bill Sledzik shares his list of tragically common writing gaffes from PR students, including using “due to” in place of “because” and starting a sentence with “there is.” My favorite: “Lifeless verbs strangle sentences.”
B2B Marketing Content Turn Offs by Marketing Interactions
Ardath Albee warns writers to avoid seven deadly sins in b2b content writing, such as the use of jargon/hype/fluff and ambiguous takeaways.
Marcom A to Z — J for Jargon by converge
Anna Baxter Kirk explains why jargon isn’t always bad, but advises writers to “beware overused, misunderstood jargon, and terms so obscure that, outside of a certain industry, profession or group, no one will understand.”
A B2B marketing message angle that could close sales by B2BMarketingSmarts
***** 5 stars
Susan Fantle lists the top 10 marketing motivators in the b2b world (e.g. make money, save money, save time), plus a very powerful bonus 11th motivator.
Get Maximum Exposure for Your Content through Syndication by Internet Marketing for Business Owners
Jarom Adair discusses various applications for spreading content automatically through Twitter, Facebook and LinkedIn.