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Three B2B Marketing Trends to Watch in 2023

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According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% over a five-year period. This would make the industry worth $18.7 billion by 2027.

3 b2b marketing trends for 2023

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Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. That makes it crucial for B2B stakeholders to keep current on the latest marketing trends in order to remain competitive.

Here are three key B2B marketing trends for 2023 worth watching.
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New Social Media Advertising Strategies for 2023

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Guest post by Nina Petrov.

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends.

Social media advertising trends

Image credit: Merakist on Unsplash

The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. TikTok continues to gain traction even as concerns grow about it being Chinese spyware. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs.

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023.

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How to Use Remote Work Technologies to Improve Productivity

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Contributed post.

Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup.

Remote work technologies improve productivity

Image credit: Andrea Piacquadio on Pexels

However, the big challenge for remote work is the physical separation between remote workers and management, which makes it difficult for managers to monitor their teams.

Without office space, companies have to compensate by implementing productivity tools and collaborative remote work technologies to fill the gap posed by the distance between your remote teams.

Managers can’t physically monitor their employees, and remote employee monitoring software, while disturbingly popular, is creepy and destroys trust.

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Website Design Trends for 2021

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Guest post by Matthew Reeves.

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery.

Website design trends 2021However, every year does bring something new to the table. While 2020 was all about high-tech and bold, fantastical concepts, here’s a prediction that 2021 will be rooted in realism.

The notions of user experience, accessibility, and inclusivity will reflect the coming year’s web design. We can expect the blend of digital and the physical to blur the line between the websites and everyday activities.

Taking into consideration both the history of web design and today’s intuitive yet sophisticated web design tools, here are seven web design trends we expect to see have an impact in 2021.
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