Matching the demand of fans at sporting events with the capacity of concession stand vendors to serve up food and drinks has been a problem for more than a century. But while most sectors of the economy have been improved or disrupted by digital technology, stadium concessions have remained stuck in the early 1900s.
Until now—as one Minneapolis startup is out to change that.
According to the Lebanon (Pennsylvania) Daily News, “Very few jobs have escaped the sweeping changes that the advancement of the microchip brought about over the past several decades. However, one job, stadium vending…has been left untouched by the advancement of time and technology with the earliest concession stand appearing in 1906.”
The century-old system still works—sort of—but is less than ideal for everyone involved. For concession stands, it means lots of downtime punctuated by huge spikes in business during quarter or period breaks. For fans, it means standing in long lines and missing the action on the field, court, or rink.