Grabbing the attention of today’s busier-than-ever business buyers requires new thinking and new approaches. The good news? By using this guidance from three of the top minds in B2B marketing, you can do it.
At the recent Digital Branding Summit 2020, more than 50 top marketing professionals shared their latest insights in presentations and panel discussions. It would be difficult to share all of the key takeaways shared in hundreds of pages, much less hundreds of words.
But here are a number of the most useful, actionable ideas shared in three critical areas.