Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not? They’re relatively easy to write, influencers (often) are happy to contribute, and readers gobble them up. They often perform well in terms of both SEO and social media sharing.
After all, what’s a more appealing blog post title? “Randy Schmuck Shares His Top SEO Predictions for 2018” or 48 Experts Share Their Top SEO Predictions for 2018? The wisdom of the crowd, and multiple perspectives, are more appealing.
The range of the number of experts quoted in such posts is very broad, from less than 10 (e.g., Expert Advice on Building an Effective Content Marketing Campaign) to more than 100 (such as 104 Digital Pros Share Their Top Christmas Marketing Tips).
But while much has been written about how expert roundup posts support a highly productive content strategy or best practices for writing expert roundup posts, it’s hard to find guidance on the best number of experts to include. Is a large number better (wider sharing, more comprehensive) or a smaller group (experts feel more valued, viewers more likely to actually read the whole post)?
To find out, the logical approach seemed to be…ask a number of marketing experts. So—what’s the best number of experts to include in an expert roundup post?