B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

Big Data: What It Is, Why We Need It, and How to Use It

by

Guest post by Amanda Greenwood.

It’s been nearly a decade since interest in big data began taking off. Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it.

What is big dataTaking a step back, what exactly is “big data”? What can you do with it? And, most importantly, why do you need to know?

What is big data & where did it come from?

Stripped to its essence, big data is a volume of data so large that traditional data processing tools and methods such as Excel spreadsheets or text processors can’t handle it.

“The data is too big, moves too fast, or doesn’t fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.” – Forbes

[Read more…]

10 Top AI-Based Tools for Marketing and Sales

by

Revised April 3, 2024
Revised February 7, 2024
Revised August 10, 2023

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today.

Myth #1: AI is going to take my marketing job.

Best AI tools for marketersNot to worry. Though there is more concern today than there was a few years ago, it remains unlikely that AI, machine learning (ML), or a robot will take your marketing job.

It is likely that these technologies will continue to automate simple, repetitive tasks, even taking some roles in industries like food service. Even there, however, robots and AI are more likely to help out and work alongside humans than to replace them.

[Read more…]

The Founder Interview Series #28: Lonnie McRorey, Framework Science

by

Outsourcing software development can provide several significant benefits. Unfortunately, it offers just as many ways to get burned. Is there a better model?

At its best, development outsourcing helps companies save money, complete projects faster, manage large one-off projects more effectively, and get access to hard-to-find talent.

Lonnie McRoreyBut only 61% of companies say they are “absolutely” or even “somewhat” satisfied with their outsourcing initiatives. And up to 15% of IT projects fail outright.

Why? The software outsourcing business model is designed to generate profit for stakeholders for each engineering resource or project fulfilled by engineering resources.

In order to stay competitive and provide a lower rate than typical engineers in the U.S., offshore outsourcing vendor engineering salaries are kept low so as to Framework Science logomaximize profit.

But this “humans as a commodity” business model generates uncertainty for low-paid software engineers. It causes high turnover rates and low-quality work (often swapping a senior-level resource for a junior one who has no idea of object-oriented programming or good code structure) and lack of project commitment. Feeling underpaid doesn’t motivate anyone to do a great job.

[Read more…]

Five Tips to Screen Resumes for Hiring as a Business Owner

by

Guest post by Aditya Sharma.

The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity. Business owners and managers who are still hiring find themselves swamped with qualified candidates for any open role.

Tips for screening resumes

Image credit: Van Tay Media on Unsplash

Screening resumes, whether manually or using automation, is of course a vital step in narrowing the field to the most qualified job seekers. Various criteria come into play while screening resumes: not just work experience and education but also certifications, keywords, even the use of specific verbs.

Recruiters need to determine which applicants’ qualifications best match the job requirements before scheduling interviews. Resume screening makes sure that the shortlisted applicants have the background and knowledge required to excel in the role.

If you’re hiring, here are five tips that can help you screen resumes more productively and effectively.
[Read more…]

The Entrepreneur Interview Series #23: Nicolas Wegener, SendSquared

by

Marketing technology can be tremendously powerful, both in enabling marketers to do innovative things and in allowing them to automate common tasks. But there are two big problems marketers face in working with their technology stack (or more accurately, their marketing technology matrix) today.

Nicolas WegenerThe first problem is that most of the tools simply aren’t very smart. Which means, too often, that their net effect is to enable marketers to do the wrong things more quickly and at a lower cost. For example, to send a specific message to a specific group on Tuesday morning at 10:00—even if that message isn’t right for that group, or Tuesday at 10:00 isn’t the best time to send it.

The second problem, which is part of the reason for the first, is that marketers too often must work with stacks or matrices of tools that are disconnected from each other. The resulting gaps and overlaps SendSquared logomake it difficult for marketers to make the best decisions.

While running an ecommerce company in his prior role, Nicolas Wegener recognized the fragmentation in the customer journey caused by the number of software platforms his company had to use to run its online store. It was a big hindrance, and figuring out which tools worked the best with one another was challenging.

[Read more…]

Recent Posts

Categories