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AI Will Replace Marketing Professionals! Or…Wait…Maybe Not

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There’s no question marketing professionals are using artificial intelligence (AI) tools in lots of interesting ways, from creating social posts and short videos to generating blog post ideas and mining large data sets for insights.

Will AI replace marketing professionals?

Image credit: Toa Heftiba on Unsplash

There’s also no question that AI tools have advanced a lot in the past year.

But a big question on the minds of marketing professionals, from B2B startups to consumer brands to agencies, is: what does the future hold for AI in marketing?

Will it continue to help us work more efficiently and effectively—or will it make us superfluous and expendable?

Here’s a look at arguments from both perspectives, plus guidance for marketers on how they can maintain their relevance, based on what generative AI does, and does not, do well (per both humans and ChatGPT).

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Big Data: What It Is, Why We Need It, and How to Use It

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Guest post by Amanda Greenwood.

It’s been nearly a decade since interest in big data began taking off. Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it.

What is big dataTaking a step back, what exactly is “big data”? What can you do with it? And, most importantly, why do you need to know?

What is big data & where did it come from?

Stripped to its essence, big data is a volume of data so large that traditional data processing tools and methods such as Excel spreadsheets or text processors can’t handle it.

“The data is too big, moves too fast, or doesn’t fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.” – Forbes

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10 Top AI-Based Tools for Marketing and Sales

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Revised November 25, 2024
Revised April 3, 2024
Revised February 7, 2024
Revised August 10, 2023

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today.

Myth #1: AI is going to take my marketing job.

Best AI tools for marketersNot to worry. Though there is more concern today than there was a few years ago, it remains unlikely that AI, machine learning (ML), or a robot will take your marketing job.

It is likely that these technologies will continue to automate simple, repetitive tasks, even taking some roles in industries like food service. Even there, however, robots and AI are more likely to help out and work alongside humans than to replace them.

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The Founder Interview Series #28: Lonnie McRorey, Framework Science

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Outsourcing software development can provide several significant benefits. Unfortunately, it offers just as many ways to get burned. Is there a better model?

At its best, development outsourcing helps companies save money, complete projects faster, manage large one-off projects more effectively, and get access to hard-to-find talent.

Lonnie McRoreyBut only 61% of companies say they are “absolutely” or even “somewhat” satisfied with their outsourcing initiatives. And up to 15% of IT projects fail outright.

Why? The software outsourcing business model is designed to generate profit for stakeholders for each engineering resource or project fulfilled by engineering resources.

In order to stay competitive and provide a lower rate than typical engineers in the U.S., offshore outsourcing vendor engineering salaries are kept low so as to Framework Science logomaximize profit.

But this “humans as a commodity” business model generates uncertainty for low-paid software engineers. It causes high turnover rates and low-quality work (often swapping a senior-level resource for a junior one who has no idea of object-oriented programming or good code structure) and lack of project commitment. Feeling underpaid doesn’t motivate anyone to do a great job.

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Five Tips to Screen Resumes for Hiring as a Business Owner

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Guest post by Aditya Sharma.

The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity. Business owners and managers who are still hiring find themselves swamped with qualified candidates for any open role.

Tips for screening resumes

Image credit: Van Tay Media on Unsplash

Screening resumes, whether manually or using automation, is of course a vital step in narrowing the field to the most qualified job seekers. Various criteria come into play while screening resumes: not just work experience and education but also certifications, keywords, even the use of specific verbs.

Recruiters need to determine which applicants’ qualifications best match the job requirements before scheduling interviews. Resume screening makes sure that the shortlisted applicants have the background and knowledge required to excel in the role.

If you’re hiring, here are five tips that can help you screen resumes more productively and effectively.
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