audio earrings Archives - B2B Marketing Blog

Wireless earbuds are incredibly popular, with nearly 77 million pairs sold in just the third quarter of 2022, and for lots of good reasons. They’re convenient, sound great, and most models also block out background noise. But they have drawbacks as well.

They fall out. They’re uncomfortable, especially when worn for long periods of time. Used at too high a volume level, they can contribute to hearing loss. And while their noise-cancelling capabilities are welcome in some situations, such as when flying, they also make earbuds unsafe to use at other times, like when driving.

Frustrated with the discomfort and other drawbacks of earbuds, a Minneapolis-based engineer thought to herself: lots of people wear earrings. Why not combine the functionality of earbuds with the style of earrings, creating a product that would be fashionable as well as functional, while being safer and more comfortable than earbuds?

So, in 2016, Rama Prasad founded Teqnizan to design and produce Bluetooth audio earrings, combing advanced sound technology with artisan design. Here’s her story.
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An “entrepreneur” (a.k.a, startup founder) has been defined as someone who will work 80 hours a week to avoid working 40. There’s no question they are a special breed.

What inspires them to solve certain problems? How do they generate business when they first launch their products? What did they learn from the experience that they can share with other aspiring entrepreneurs?

Those are among the questions I’ve had the opportunity to ask of 44 successful startup founders so far (plus one whose enterprise ultimately didn’t make it).