Guest post by Dylan Berger.
Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer.
For any B2B company, it takes planning and a solid strategy to establish a successful brand. In fact, 54% of B2B companies have a brand program to measure their brand perceptions.
If you’re challenged to improve your brand’s image with a limited budget to invest, here are five of the most impactful strategies.