Guest post by Mykyta Diagovets.
Ever noticed that some B2B websites are a breeze to navigate, but others leave you caught in a web of confusion? The magic ingredient is the combination of user experience (UX) and search engine optimization (SEO). When the click of one button could result in an important deal, seamless navigation is paramount to B2B e-commerce. It’s the digital handshake which either invites your clients in or leads them to check out competitors.
This post examines the nexus of UX and SEO, especially in terms of website navigation. It explores the important components of effective B2B website navigation, and offers practical SEO techniques that can enhance them. Putting these elements in place will turn your site into a professionally appealing and search engine-friendly business tool.