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The B2B Marketing Blog

Six B2B Website Design Best Practices that are Important to Know

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Guest post by Ian Loew.

Building a website for a B2B business is much different from designing a B2C site. One of the most critical differences is that B2B websites are designed for longer sales cycles.

Best practices for B2B website design

Image credit: Ben Kolde on Unsplash

They also need to address the needs and concerns of multiple members of a buying team, rather than appealing to an individual. Tactics that work for B2C won’t necessarily work for B2B sites because of these differences.

Your site will almost certainly be one of many websites your prospects will visit as they look for a product or service that offers the most value. Your website should stand out from your competition by showing site visitors that your business is competent, reliable, helpful, knowledgeable, and current. Here are six B2B website design best practices that are important to know about.
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Six Essential Components of Effective B2B Website Design

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Guest post by Dylan Berger.

Websites are the “storefront” of B2B organizations. Like a real-world storefront, a business website should be clean, attention-getting, and inviting, which makes effective B2B website design crucial.

Essential components of effective B2B websites

Image credit: Daniel Korpai on Unsplash

Your website is often what creates your first impression with prospects. It provides opportunities to build audiences, promote your brand, and position your business in the marketplace.

B2B businesses understand the value of their website and blog as the core of their online presence. Still, many B2B websites lack some the essential elements to be effective. To ensure you build a successful website, consider these six components.

1. Inviting Homepage

The homepage is often the first page visitors will see when they visit a website, and is almost always the single most-viewed page on any site. First impressions are crucial. The homepage is where visitors learn about the business, whom it serves, and what it offers. Moreover, enterprises have only 2.6 seconds to make a first impression before visitors form judgments about a website.

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