Guest post by Val Razo.
With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies.
Image credit: Georgia de Lotz on Unsplash
At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.
But the situation is changing.
In the last few years, an increasing number of B2B marketers have realized the power of Instagram. [Read more…]