Although business blogging is now widespread—66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. If you’d like to increase the impact of your company blog, these insights from recent research can help.
Andy Crestodina and his team at Orbit Media Studios recently completed Blogging Statistics and Trends, an extensive survey of more than 1,000 bloggers about their practices and results.
Even more helpfully, Andy’s group has been conducting this study annually since 2014, so the most recent edition shows five years of trend data.
The full report is exhaustive, wide-ranging, and loaded with insights. But to get you started on the road to better business blogging results, here are five key takeaways from the study.
Focus on Quantity AND Quality
Put very simply, in today’s content-saturated online environment, you need to up your game in order to stand out.