The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency, Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.
It’s interesting how well this framework correlates with the WPO model in terms of driving new (i.e., “pre-CRM”) website traffic. With just a slight rearrangement of the hexagons, the traffic sources line up like this:
The search, social, and display (paid) channels are straightforward. The “Off-Site Content” container in the ecosystem model expands upon social PR efforts (media coverage, influencer outreach, bylined articles, and guest posting) to include social content.