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The Entrepreneur Interview Series #3: Atif Siddiqi, Branch

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Welcome to the third post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned.

The legendary Herb Kelleher, founder of Southwest Airlines, famously stated, “Your employees come first…If the employees come first, then they’re happy. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders.”

Atif Siddiqi of BranchMany of today’s entrepreneurs got their start in the working world as hourly employees in the service industry. This entrepreneur used that experience to launch a business that’s improving operations for big companies by addressing a common frustration of their front-line, hourly workers.

Atif Siddiqi, founder and CEO at Branch, clearly took Kelleher’s message to heart in launching his company. Here’s his story.

The Product

Branch is the only mobile-first technology that provides schedule and financial flexibility for hourly employees. Branch logoBranch addresses the needs of the deskless workforce — a 2.7 billion-person strong portion of the global working population that makes up about 80% of the overall workforce.

Empowering large enterprises with the ability to attract and retain the best hourly talent, our configurable platform offers a seamless way to significantly reduce employee absenteeism, staffing costs, and management time.
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Nine Valuable Varieties of Online Business Tools

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Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”

Best online business and productivity toolsWhile perhaps true at a philosophical, strategic level, it obviously takes many other disciplines and activities to support those two functions, from managing people and projects to accounting, shipping, website management, customer service, and more.

Fortunately, as with marketing and analytics and other sales & marketing tools, there are a wide variety of platforms, apps, and extensions to help business professionals in almost any role do their jobs more effectively and efficiently.

Here are nine categories of useful tools for busy business professionals in human resources (HR), accounting, finance, operations, customer support, and marketing.
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The Six Best Online HR, Payroll, and Employee Scheduling Tools

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Revised April 19, 2023
Revised June 27, 2022
Revised October 21, 2021
Revised May 20, 2020

Marketing technology initiatives are often supported by systems and applications used in other functional groups. For example, staffing and training are critical elements in getting the most out of investments in marketing technology—which makes tools for recruiting, staffing, training, and scheduling vital to marketing success (even if HR is actually the group using these tools).

Best HR, scheduling, and recruitment toolsHere are half a dozen of the best online tools for managing HR, payroll, employee scheduling, and team coordination.

1) When I Work
Google Review Count: 170

Still using Excel spreadsheets to schedule your hourly employees? WhenIWork helps shops, bars, restaurants, colleges, non-profits, and other types of businesses make scheduling, communication, and collaboration easier for managers and teams. Scheduling and time tracking can be managed using mobile devices, and the system integrates with accounting and payroll apps.

[Read more…]

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