Guest post by Steve Hill.
As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base.
While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible.
In fact, 2017 saw 36% of marketers invest £3,598.80 (less than $5,000) in influencer marketing. This year, 38% of marketers are predicted to invest anywhere between £17,994.25 and £35,988.50 ($25,000 to $50,000) for similar campaigns.
But as bloggers and vloggers have risen in number and following, and including them as part of marketing strategies has become the norm, they’ve started to become celebrities in their own right—with the ability to demand more money for their influence and time.
So, as a small business, how are you going to get your foot on the influencer ladder?