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How Personalized Brand Experiences Help Drive Customer Loyalty

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Guest post by Mehdi Hussen.

Modern consumers are demanding. Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided.

How Personalized Experiences Help Drive Customer Loyalty

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B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. A new consumer may try out your product at first on an impulse buy. But you need to create meaningful connections to retain their business.

Personalization can help. It boosts customer loyalty and ROI by:

  • Customizing fulfilling experiences
  • Making the journey memorable
  • Showcasing your customer-centric values
  • Generating trust among your audience

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

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Guest post by Alain Glaeser.

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites, and influencer marketing have exponentially amplified the voices of customers.

Proven tactics to build customer loyalty

Image credit: Blake Wisz on Unsplash

Buyers now rely less on information provided by suppliers and industry analysts, and more on what they find about your brand through reviews and other online sources.

According to Gartner, B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online.

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Branding Your Company – Communication is at the Core

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Contributed post.

Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality. Without effective branding, and subsequently, marketing, there is no “brand,” just a business name.

business branding requires effective communicationEvery company must focus efforts into the vision it evokes. Customers and prospects should have a general idea of what the business is about. What are they achieving? What is their content? Who do they sell to? For example, Beauty and Aesthetics Marketing will vary considerably from construction and building marketing.

Highlight impeccable customer service through branding

Ideally, target audiences will feel loyalty and a sense of security about their favorite brands. To build brand consistency, businesses should strive to achieve the same level of quality, time after time. As one component in branding a company, it is vital to look at how you can create incredible customer experiences and provide excellent customer service.

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