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Nine Strategies to Build Customer Trust for Long-Term Relationships

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Contributed post.

Trust is the foundation of any successful business relationship. So, establishing and maintaining it with your customers is crucial. Trust influences consumer behavior, enhances brand reputation, and drives customer loyalty.

Strategies to build customer trust and long-term relationships

Image credit: Mikhail Nilov on Pexels

This comprehensive post explores nine ways to build trust with your customers, including a dedicated focus on data security.

1. Provide Excellent Customer Service

Exceptional customer service is a cornerstone of trust. Customers value businesses that are responsive, attentive, and solution-oriented. Ensure that your customer service team is well-trained and empowered to handle inquiries and resolve issues promptly.

[Read more…]

How to Use Social Listening to Retain More Customers

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Guest post.

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs, and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention.

How to use social listening for customer retention

Image credit: Mohammad Metri on Unsplash

Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers.

What do you need for better customer retention? Customer-centric strategies. Show your customers that you listen to them and do your best to prioritize their satisfaction. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals.

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9 Ways To Elevate Your Customer Service With Social Listening Techniques

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Guest post.

Believe it or not, a staggering 39% of brands are still in the dark regarding social listening. In a digital world where customers are quicker to tweet about a bad experience than tell their friends, can you afford to be in that 39%?

Social media listening strategy

Image credit: Yan Krukau on Pexels

Though every business should understand why it absolutely, positively needs to do online brand monitoring, almost four out of ten are still in the dark. The clock is ticking: every tweet, post, or comment is an urgent call, a fleeting chance to elevate your customer service from good to exceptional.

This game-changing guide delves into nine actionable ways to bring social listening front and center in your customer service strategy.
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Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

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You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never stroll around a business conference or networking event shouting about your brand or product…while wearing noise-cancelling headphones.

It’s preposterous even to suggest such things.

Online brand monitoring - don't monkey aroundWhy then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? It’s the digital media equivalent of flying blind.

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” Further:

“As a follow-on experiment, 22 brand monitoring software tools were reviewed in a separate post, which was tweeted out multiple times. Just four (18.2%) of the 22 responded, showing that even the companies whose business is brand monitoring largely fail at it.”

Online brand monitoring isn’t difficult or expensive. But failing to do it can be very costly. Here are five reasons why.
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Best Brand Monitoring Tools – At Any Price

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Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks,  microinfluencers, and social media conversations—it’s vital to track online brand mentions.

Best online brand monitoring toolsFortunately, you’ve got lots of options—not just for different monitoring tools, but for entirely different categories of tools. Before selecting a specific app, it’s best to think about a few questions that will help determine what type of tool to look for, such as:

  • What’s your budget? (Obviously.)
  • Do you just want to monitor brand mentions,  or also competitors and possibly industry keyword phrases as well?
  • What type of volume do you expect—-is it more like a few dozen results per month, or several thousand?
  • Are you okay with just monitoring brand mentions on social media platforms,  or do want to scan the entire web (news sites, forums, blogs, etc.)?

Here are four distinct categories of online brand monitoring tools, with several options in each group, to help you choose the best brand monitoring tool for your situation and needs.
[Read more…]

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