There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?” Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? You may think of multitasking as easy or difficult—but is it unethical? Where can you find the best online tools for competitive intelligence?
Gary Hayes muses about the value of “top” lists, and the motivations of those who create them, then provides his own semi-scientific list of the best best-of lists from sources like Ad Age, Junta 42, Evan Carmichael and Mashable.
The top 24 facts for selling more in B2B by LEADSExplorer
A collection of two dozen observations, insights and pearls of wisdom for b2b sales success, such as “It is not the increased efforts for getting more contacts, but the effort of getting the best contacts that will increase your sales,” and “Having a lot of contacts, telephone calls, email exchanges and meetings with potential customers is not the best approach. It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.”
Link to a specific part of a YouTube video by Matt Cutts
A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second.
A Big List of Sites That Teach You How To Do Stuff by ReadWriteWeb
Josh Catone offers his list of “a large number of very helpful sites that teach you how to do things.” These do-it-yourself sites provide online instruction in everything from arts & crafts and cooking to technology and woodworking.
A helpful reminder about the importance of reminders. For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance.
***** 5 Stars
Tad Chef supplies an outstanding list of ebooks and white papers related to social media in general, blogging, social media marketing and SEO.
Web 3.0 Concepts Explained in Plain English (Presentations) by Digital Inspiration
Amit Agarwal showcases six online presentations explaining the distinctions between Web 1.0, 2.0 and 3.0.
100+ Alternative Search Engines You Should Know by Hongkiat
Google may be fine for regular web searches, and even for some more specific purposes like image or blog search, but in this impressive list of special-purpose search engines you’ll find sources for targeted searches for PDFs and eBooks, product catalogs, books, comics, music, sound effects and more.
Need Content? 20 Formats to Consider by Savvy B2B Marketing
***** 5 Stars
B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications.
Your guide to creating an eye-popping agency website by iMedia Connection
Though Lisa Schiavello’s advice here is ostensibly focused on website design for agencies, most of the recommendations (e.g. use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms.
Fred Aun explains how SpotMixer‘s do-it-yourself online video ad technology can now be used to make videos that can run over the Google Content Network or on YouTube, making video advertising affordable for small businesses.
The Ethics of Multitasking by Bloomberg Businessweek
Reporting that “a new study published in the Proceedings of the National Academy of Sciences revealed that people who fired off e-mails while talking on the phone and watching YouTube videos did each activity less well than those who focused on one thing at a time,” Bruce Weinstein makes the case that multitasking is not only unproductive and stress-inducing, but unethical as well.
The 3 Most Common Mistakes of Web Presentations by iMedia Connection
Zack Grossbart advices presenters to avoid these mistakes when presenting online. He warns that your audience “will multi-task and you can’t stop them,” but supplies tips on how to “burst” your content to “pull people back into your presentation and make them pay attention.”
Ultimate List of Top 29 Tools for Competitive Intelligence by Lakeshore Branding
***** 5 Stars
Chris Campbell provides an outstanding list of tools for gathering insights and information about your competition, including SpyFu (finds competitors’ AdWords keywords), Compete PRO Search Analytics (see what keywords drive traffic to a given site) and Google Trends for Websites (traffic data and geographic visitation patterns of your competitors–pretty cool, though it works only for relatively large, high-traffic sites).