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The 26 Best WordPress Plugins

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Revised January 10, 2022
Revised October 18, 2021
Revised November 30, 2020
Revised November 18 2019

WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform.

Best WordPress pluginsThere are many reasons for this dominance. In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. That led to web hosts providing one-click install capabilities, and designers creating a vast number of free and low-cost themes.

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Even better, most are free, or at least have free versions. And the fee-based plugins are usually worth paying a little extra for.

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The 21 Best Content Curation Tools

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Revised January 22, 2021
Revised May 29, 2019
Revised October 5, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing—half of all marketers still rank “producing enough content” as one of their top five challenges.

Best content curation toolsFortunately, content marketers don’t have to do it all themselves. Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms:

What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort.

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The 29 Best Social Media Monitoring Tools

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Revised January 23, 2024
Revised January 12, 2022
Revised October 15, 2020
Revised January 9, 2019

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

However—96% of the people who discuss brands online do not follow those brands’ owned profiles.  That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services.

Best social media monitoring toolsStandard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms.

The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

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The 28 Best Web Design Tools

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June 30, 2022
October 15, 2021
September 14, 2020

The core of any organization’s online presence is its website. A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one.

Best website design tools - fonts, icons, colors and patternsA business home page needs to concisely communicate what the company does, for whom it does that, and why it is different and better than every other firm with similar offerings. It should logically guide visitors down paths that meet their needs, and compel them to contact the company, subscribe, download,  or simply learn more.

Ideally, the website should set the company apart not only through words but also the visual presentation: what “personality” does the brand convey through the colors, fonts, layout, and other design elements?

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The 24 Best Email Marketing Tools

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Revised September 3, 2024
Revised November 20, 2023
Revised August 8, 2022
Revised August 26, 2021
Revised October 14, 2020

While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.

Best email marketing toolsAccording to recent research from Radicati Group, worldwide email volume will reach 207 billion messages this year—more than half of those for business. The typical business user receives well over 100 emails each day. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients.

The primary cost of poorly crafted or mis-targeted emails is lost business opportunities, though in extreme cases it can damage a firm’s reputation as well. But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising.

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