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Is Your Business Ready for Mobile-First Indexing?

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Guest post by Chad Crowe.

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Testing has already begun with a small number of websites in preparation for a changeover later this year.

How to do SEO for mobile-first indexingMobile-first indexing means that Google will use the mobile version of your website for indexing. Indexing happens when Google sends its robots to crawl your site. What the bots find determines in part how your site ranks on search engine results pages. With a mobile-first approach, Google will consider the mobile version of your site as the primary version and crawl it first before crawling the desktop version.

This change could have a significant impact on any business. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Here are a few tips to help you to get ready for mobile-first indexing.
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How Your Local Service Business Can Soar with Google’s Algorithm Updates

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Guest post by Chad Crowe.

The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies.

SEO for local service businesses

Appearing at the top of the first page of Google’s search results drives a considerable amount of business for local service providers. This includes the highly-prized Map Pack – the list of three local results that appears above organic search listings. With a top “Map Pack” placement, consumers can easily see the business closest to them and begin to gather more information about their options. The Map Pack, along with a Google My Business listing, has been a boon for local businesses.

That was until Google updated its algorithm in 2016 and 2017. Google’s Possum update filtered Google My Business listings out of the Map Pack in order to diversify the results (Possum is the nickname given to this update by search engine optimization leaders).

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