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How to Successfully Manage All Stages of the Customer Lifecycle

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Guest post by Nina Petrov.

Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story.

How to be successful with customer lifecycle management

Image credit: vectorjuice on Freepik

Customer lifecycle management plays a large role in establishing and maintaining a powerful brand. This post outlines the stages of the customer lifecycle and the best strategies for how to manage each stage.

What is the customer lifecycle?

The customer lifecycle is the entire process of customer interaction with your brand—from the moment they first hear about you until they make a purchase and keep following you for more.

The customer lifecycle can be broken down into five stages: [Read more…]

The Role of AI in Marketing – And the Critical Importance of HI, CI, and GI

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Arguably, no technological development since the harnessing of the atom has generated the combination of terror and unbridled optimism as artificial intelligence (AI). Are the predictions, positive or negative, just so much hype? Or are they prescient? Or (worst case) understated? And what considerations are we missing in these discussions?

AI in marketing - benefits, risks, and vital considerations

Image credit: Mojahid Mottakin on Unsplash

Of course, a crucial distinction between the two technologies noted above are that the potential threats and benefits of nuclear science were always controlled by some larger force. Bombs might rain from the sky, destroying humanity, or we might achieve the dream of cheap, unlimited electrical power. But it was governments or large corporations doing those things to or for us; ordinary people didn’t have personal arsenals or reactors.

AI, on the other hand, is available to everyone through generative tools like ChatGPT for text and Midjourney for AI art, plus a rapidly growing ecosystem of analytics and other tools. It’s personal. Anyone can use AI tools, whether for bad (hacking, porn) or good (analyzing data, writing better emails).

[Read more…]

How to Integrate ChatGPT With Your CRM Software

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Sponsored post.

The buzz around ChatGPT has grown rapidly since its release in November 2022. It uses AI models and deep learning to generate content, write or debug code, and solve problems.

How to integrate ChatGPT with CRM

Image credit: Jonathan Kemper on UnSplash

The developers of chatGPT also made it possible to integrate the AI chatbot with websites or apps. Benefits of adding ChatGPT to your CRM platform include task automation, better customer engagement, cost-effectiveness, 24/7 support availability, and operational efficiency.

This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales.
[Read more…]

How to Optimize Landing Pages to Enhance Customer Experience

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Guest post by Dan Annetts.

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA).

How to optimize landing pages for CX

Image credit: Domenico Loia on Unsplash

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. That’s where they direct most of their visitors because their focus is on driving an immediate direct transaction.

No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy.
[Read more…]

10 Tips for Effectively Communicating With Sales Prospects on Your Website

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Guest post by Darko Dodig.

When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience.

Communicating with sales prospects on your website

Image credit: Andrea Piacquadio

However, engaging with prospects and establishing meaningful relationships with them online can be challenging. There’s no personal contact and they can’t “feel” the emotion you’re trying to convey. That’s why you have to find a way to bridge that gap and take a customer-centric approach to overcome the “limitations” of doing business online.

Here’s what you can do.
[Read more…]

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