There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today.
Myth #1: AI is going to take my marketing job.
Not to worry. There’s no more concern today than there was three years ago that AI, machine learning (ML), or a robot will take your marketing job.
It is likely that these technologies will continue to automate simple, repetitive tasks, even taking some roles in industries like food service. Even there, however, robots and AI are more likely to help out and work alongside humans than to replace them.