Guest post by Chris Tweten.
Patience is a virtue—but time is more precious than gold. In the case of eCommerce, the patience of your customers is thin, but their time spent on your site browsing products turn into your gold.
A few seconds isn’t much time, but it could be the deciding factor between a website visitor buying a product or abandoning your site. This is where eCommerce page speed optimization becomes incredibly valuable.
Why is Page Load Speed Important for eCommerce?
Based on Google research, the bounce rate of a site can increase by as much as 32% when page load speeds go from one to three seconds. The longer the load time, the higher the bounce rate.