Guest post by Chris Tweten.

When you launch an email marketing campaign, you can look back on all the hard work that you’ve put into crafting each email message and smile. It’s time to send them and begin to receive replies. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? You’ve done all that work for nothing.

Image credit: Brian Tromp on Unsplash

Email deliverability matters, and improving it should be near the top of your agenda.

Email Deliverability Explained

Put simply, email deliverability is the measurement defining the likelihood an email you send is going to be received by a recipient’s inbox. There’s no clear guidance on what makes an email message more deliverable, but there are a number of contributing factors known to result in better deliverability. Each email message is evaluated on an individual basis by ISPs and email providers, so one email might be delivered successfully and another won’t be.
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