Guest post by Jess Andriani.
Technologies like big data, machine learning, business intelligence, and cognitive computing are made possible or practical by artificial intelligence (AI). One aspect of digital marketing where AI has been most helpful is in email, and businesses are recognizing this significance. By 2020, it is believed that more companies will be using AI for at least one of their sales processes.
AI has made email marketing more efficient in several different ways:
- Automated workflow: Many marketing automation platforms have used or are already using AI to optimize and execute processes.
- Subject and content optimization: With AI, elements in email marketing campaigns like subject lines, copy, and CTAs can be made more persuasive to drive consumer action.