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Four Benefits of Social Media Marketing

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Guest post by Brad Richardson.

Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world.

Benefits of social media marketing

Image Credit: Photo Mix on Pixabay

Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing.

Build Brand Awareness

Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Companies are always looking to build up the brand name and image, and sharing informative, useful content in social media networks where your leads, prospects, and customers hang out is excellent for accomplishing that goal.

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Nine Useful Social Media Marketing Stats: An Interactive Infographic Made with Venngage and ThingLink

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Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search.

9 useful social media marketing statisticsThe infographic below, created by the team at Venngage, illustrates nine key statistics about social media marketing plus three key findings:

  • Both B2B buyers and consumers appreciate, and even expect, businesses to actively use social media.
  • Though marketers have embraced social media, many sales pros still struggle to use it effectively.
  • Social media use, and marketing, is increasingly visual and mobile.

As an example, infographics no longer have to be limited to static text and graphics. ThingLink has developed an editing tool that makes it easy to add pop-up boxes to any graphic, as demonstrated in this Interactive Guide to On-Page SEO.

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How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

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With apologies to George Berkeley, if a blog post is published but no one shares it on social media, does it make an impact?

As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The first imperative for marketers and bloggers is to create better content, specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers.

Content promotion checklistBut just as creators have to up their games in terms of content quality, they’ll need to expand and enhance content promotion efforts as well in order to rise above the noise. What does that mean, exactly?

The helpful content promotion checklist infographic below from CleverClicks is an excellent guide. Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. But those are just table stakes. This checklist includes the basics but also several less-used tactics, such as:
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