Guest post by Anna Maste.
Email marketing to your own list remains one of the most effective ways to build relationships with potential customers over time. And a double opt-in list is the best way to ensure you aren’t wasting time or money sending emails to people who aren’t actually interested in what you’re sharing.
But the big downside of double opt-in lists is the dreaded “unconfirmed subscriber.”
What is an Unconfirmed Subscriber?
An unconfirmed subscriber is a lead who has filled in the form to sign up for your mailing list, but hasn’t clicked on the confirmation link in the email that was then sent to them.
This confirmation step is the defining feature of a double opt-in mailing list—it’s what prevents people from being able to be added without their explicit consent, and what prevents your messages from getting marked as spam by sending to those who didn’t really want your emails.