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Unconfirmed Subscribers: What They Are and What To Do About Them

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Guest post by Anna Maste.

Email marketing to your own list remains one of the most effective ways to build relationships with potential customers over time. And a double opt-in list is the best way to ensure you aren’t wasting time or money sending emails to people who aren’t actually interested in what you’re sharing.

How to minimize unconfirmed email subscribers

Image credit: Chien Nguyen Minh on Unsplash

But the big downside of double opt-in lists is the dreaded “unconfirmed subscriber.”

What is an Unconfirmed Subscriber?

An unconfirmed subscriber is a lead who has filled in the form to sign up for your mailing list, but hasn’t clicked on the confirmation link in the email that was then sent to them.

This confirmation step is the defining feature of a double opt-in mailing list—it’s what prevents people from being able to be added without their explicit consent, and what prevents your messages from getting marked as spam by sending to those who didn’t really want your emails.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

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Guest post by Lisa Sicard.

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes.

How to avoid getting banned on social mediaIt doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel.

You may be shocked when it happens to you. You go on your favorite social media network to learn you can’t log in or see anything. You panic and wonder what the heck happened? How will I connect with my friends today? And how will I do business without my social media network?

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10 Best Email Apps for Small Business Owners

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Guest post by Sam Hoffman.

As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting. You’ll also have to implement an email management strategy that can properly promote your business.

Best email apps for small business ownersHere are 10 of the most effective and popular email apps for small business owners. We included something for everyone’s needs on our list, so you can cherry-pick the best for your company.

1. Airmail

Airmail is a distinctively beautiful and elegant email client for iOS and macOS, which has won awards for design. It’s one of the most popular email clients out there, and it offers an array of useful features and sophisticated themes. The email client offers custom-tailored options like sound notifications, backgrounds, and primary color. You can integrate almost any widely used business/productivity apps within the email client.

Price: $4.99, $9.99

2. Outlook Mobile

Outlook Mobile is available for Android and iOS. It’s the best mobile app for a clean, simple, easy-to-navigate dashboard. The best feature of this app is the Focused Inbox view that filters in your most relevant emails, while storing less important messages in another folder. For business owners, the snooze button and schedule features are extremely useful because they remind you to follow up on important messages.

Price: Free
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The 24 Best Email Marketing Tools

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Revised September 3, 2024
Revised November 20, 2023
Revised August 8, 2022
Revised August 26, 2021
Revised October 14, 2020

While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.

Best email marketing toolsAccording to recent research from Radicati Group, worldwide email volume will reach 207 billion messages this year—more than half of those for business. The typical business user receives well over 100 emails each day. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients.

The primary cost of poorly crafted or mis-targeted emails is lost business opportunities, though in extreme cases it can damage a firm’s reputation as well. But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising.

[Read more…]

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