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Six Creative Ideas for Your Next Corporate Event

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Guest post by Amanda McPhail.

Planning and executing a corporate event is one of the most important components in corporate marketing. And no matter the occasion or situation—whether for employee appreciation, an investor and shareholder meeting, or a conference for clients—it needs to be executed perfectly.

Creative ideas for your next corporate eventTypically, a small core team is responsible for putting the event together, but it’s the business name attached to the event with a reputation and public image at stake.

Beyond the logistical difficulties and challenges of organizing a business event, attention spans of attendees have decreased. Events arranged in tired old formats with long-winded presentations or speeches followed by dinner are almost guaranteed to bore the audience.

That’s true not only for in-person business gatherings but even more so for virtual corporate events. A boring meeting will lead to people zoning out or focusing on their phones. That’s not the attendee behavior you want to see if you want your event to judged as successful and worthwhile.

[Read more…]

The Founders Interview Series #16: Tracy Fuller, Event Heroes

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Every entrepreneur struggles with the timing of their business launch, pondering questions like: is the technology infrastructure in place to support my idea? Is there pent-up market demand? Is my target audience ready for my idea? Do I have time right now to devote to making this work?

Tracy Fuller of InnovativEventsTracy Fuller struggled more than most business founders, and with questions that went well beyond those above. Looking for a way to get back out into the world after the death of her son, she started a small balloon delivery service for special occasions.  Nothing describes her decision and the challenges she faced better than this InnovativEvents logoquote from a podcast interview:

“I think anything that you recover from and you decide that you’re going to be a ‘thriver’ instead of just a survivor or a victim becomes a bullet in your belt and makes you stronger…I’ve had some challenges—child death, divorce, dealing with my ex-husband’s bi-polar disorder—those are some big things to tackle when you’re trying to raise kids and raise a business.”

Today, she’s come a long way from that kitchen-table business delivering balloons and signs for events. [Read more…]

Five Tips for Creating Memorable Corporate Events

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Guest post by Paul Campbell.

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Tips for planning a memorable corporate eventCorporate events are opportunities for  companies to entertain clients, reward employees, promote teamwork, educate the market, establish partnerships, launch new products, and much more.

However, planning a corporate event is a challenging, complex undertaking. Organizers need to pay attention to an incredible number and range of details encompassing everything from pre-event promotion and the registration process to the venue, welcoming guests, the weather forecast, WiFi, the menu, logistics, sponsors and partners, sound and light systems, session content and speakers, data collection, and security.

[Read more…]

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