Guest post by Amanda McPhail.
Planning and executing a corporate event is one of the most important components in corporate marketing. And no matter the occasion or situation—whether for employee appreciation, an investor and shareholder meeting, or a conference for clients—it needs to be executed perfectly.
Typically, a small core team is responsible for putting the event together, but it’s the business name attached to the event with a reputation and public image at stake.
Beyond the logistical difficulties and challenges of organizing a business event, attention spans of attendees have decreased. Events arranged in tired old formats with long-winded presentations or speeches followed by dinner are almost guaranteed to bore the audience.
That’s true not only for in-person business gatherings but even more so for virtual corporate events. A boring meeting will lead to people zoning out or focusing on their phones. That’s not the attendee behavior you want to see if you want your event to judged as successful and worthwhile.