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The B2B Marketing Blog

Social Media Marketing Goals and How To Achieve Them — Five Tips

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Guest post by Ahana Basu.

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign.

Tips for setting and achieving social media marketing goals

Firmbee.com on Unsplash

As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin, “If you fail to plan, you are planning to fail!”

Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve.

What’s the best approach for creating that strategic plan? [Read more…]

Seven Content Types to Focus on in Your 2023 Marketing Strategy

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Guest post by Natasha Lane.

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Content Types to Focus on in Your 2023 Marketing Strategy

Image credit: Kenny Eliason on Unsplash

Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads.

Evergreen Content

Evergreen content should be the cornerstone of your overall content development strategy. You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience.

[Read more…]

Why Your B2B Marketing Should Feature Case Studies

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Guest post by Eleanor Hecks.

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is through case studies of your clients and their successes.

Six tips for writing B2B case studies

Image credit: Lukas on Pexels

Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Look for common pain points many of your clients share.

Demonstrating your understanding of your prospects’ business challenges will get their attention. Proving you know how to deliver by showing how you did so for other brands can persuade them to take action.
[Read more…]

11 Proven Lead Magnet Ideas for Building Your Email List

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Guest post by Priyanka Desai.

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry.

lead generation ideas to build your email listTo attract more email opt-ins, you need to offer an incentive that’s valuable and unique. This is where lead magnets come in, as an integral part of email marketing.

What is a lead magnet?

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. It could take the form of a free downloadable resource such as a report, eBook, checklist, video, or a pre-recorded webinar series.

[Read more…]

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

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Social media marketing is sometimes viewed as Facebook—and then there’s the other guys.

But like detectives Gamble and Hoitz, the “other guys” of social networks may be more effective even if less flashy. (The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.)

stats about Instagram Twitter LinkedIn the other guys of social media

Image credit: The Oracle of Film

As noted in a previous post here on social networking statistics, Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. And the image-focused social network has done a better job than even Facebook of continuing to attract millennial and Gen Z users.

LinkedIn now boasts 500 million users, with half active daily. It’s the best site for reaching professionals: 44% of users earn more than $75,000 per year. Though only about 13% of millennials are members currently, that figure is growing as more enter the post-college workforce and advance in their careers.

[Read more…]

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