Guest post by Ahana Basu.
Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign.
As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin, “If you fail to plan, you are planning to fail!”
Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve.
What’s the best approach for creating that strategic plan? [Read more…]