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Seven of the Best Tactics to Generate B2B Leads

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Guest post by Nadia Basaraba.

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on.

Best tactics for B2B lead generation

Image credit: Scott Graham on Unsplash

More than half of B2B companies struggle to consistently generate high-quality leads. According to recent statistics, 62% of B2B companies lack an effective lead generation strategy. Why? Because B2B lead generation is more than just a numbers game. Companies require high-quality leads that have solid potential to be converted into customers. Otherwise, they risk ending up with negative ROI.

This post details seven of the best tactics to generate B2B leads. Whether you’re a seasoned marketer or new to B2B lead generation, you’ll find tips to help you generate more and better leads to drive business growth.
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The 29 Best Web Analytics Tools

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Revised February 21, 2024
Revised March 16, 2022
Revised November 10, 2021
Revised October 1, 2020

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts, “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”

Best web analytics toolsAnalytics tools can ultimately help measure ROI. But more importantly, they can provide more granular detail on what’s working and what’s not, helping marketers make smart decisions about what to do more of, less of, differently, or not all, and even what to try next. ROI is a financial metric, and vital at a high level to show value to the business. But web analytics tools ideally provide marketers with actionable information.

Put another way, it’s great to be able to demonstrate a positive ROI from content marketing; it’s more essential, particularly at the director level and below, to understand why, in order to continually optimize strategies and tactics.

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