Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement.
That was the driving idea behind WorkOutLoud, a secure customer collaboration tool that combines social media with customer support. It’s a customer engagement platform that enables the users of complex products to ask each other questions, share ideas, and form special-interest groups in a safe environment. It also includes features like event management, surveys, polls, and file sharing.
The company was founded by B2B software veterans Loring Kaveney and Eric Lopez to help the developers of complex product turn their 
customers into their “most competitive advantage and best feature,” by strengthening relationships and fostering innovation.
Here are Loring’s insights about inspiration, marketing, and entrepreneurial lessons learned.
The Product
WorkOutLoud hosts online communities connecting enterprise companies and their customers. WorkOutLoud enables community-wide collaboration around important topics, products, shared best practices that result in improved customer experience and low churn.