Revised July 8, 2020. The original version of this post was published on the WebMarketCentral blog in January 2010.
Twitter’s user base has grown 10X in the past decade, as the platform has evolved from social media curiosity to vital communication channel. Yet it still holds vast untapped potential for business use.
From 2010: “Despite the fact that Twitter has more than 32 million users, has received massive publicity from both celebrities and government, and produced remarkable results for companies like Dell and Zappos, many business executives still don’t ‘get’ Twitter.”
Twitter now has more than 330 million users, and most businesses at least have a presence on the platform—though it is still often misunderstood and under-utilized. As reported here, the good news for Twitter is that more than 90% of B2B software companies have Twitter accounts.
The bad news is that only slightly more than half of those brand accounts are actually active. Further: