Guest post by Nina Petrov.
Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story.
Customer lifecycle management plays a large role in establishing and maintaining a powerful brand. This post outlines the stages of the customer lifecycle and the best strategies for how to manage each stage.
What is the customer lifecycle?
The customer lifecycle is the entire process of customer interaction with your brand—from the moment they first hear about you until they make a purchase and keep following you for more.
The customer lifecycle can be broken down into five stages: [Read more…]