Guest post by Apoorv Bhatnagar.
B2B customers have come to expect the same type and level of personalization as B2C customers. Consequently, businesses must personalize interactions across channels to form a rich, cohesive experience for B2B customers.
Here are ten tips to help ensure a smooth transition from single or multichannel marketing to an unforgettable omnichannel marketing campaign.
Ensure Buy-In Across Departments
The biggest key to success for any business initiative is team buy-in. Omnichannel experiences will require an “all hands on deck” approach from each department; without buy-in, your organization will struggle to deploy this new measure.