B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

Drive More Sales: Seven B2B Marketing Automation Tips With Five Examples

by

Guest post by Natasha Lane.

Automation can play a powerful role in driving your B2B brand forward. After all, automating processes doesn’t “just” allow you to save time and money. It can also make your operations more streamlined, avoiding human error and ensuring you get consistent results every time.

B2B marketing automation tips to drive more sales

But while automation makes for an excellent upgrade to your everyday tasks like inventory management, its role can be much more impactful in B2B brand success. By automating routine marketing processes, you can generate higher ROI without spending more on PPC campaigns or hiring more people.

To help drive more sales with B2B marketing automation, check out these seven tips and consider how they might work for you.
[Read more…]

Ten Actionable B2B Tips for Creating Personalized Omnichannel Experiences

by

Guest post by Apoorv Bhatnagar. Revised April 25, 2022.

B2B customers have come to expect the same type and level of personalization as B2C customers. Consequently, businesses must personalize interactions across channels to form a rich, cohesive experience for B2B customers.

Personalization tips for B2B marketing

Image credit: Arantxa Aniorte on Unsplash

Here are ten tips to help ensure a smooth transition from single or multichannel marketing to an unforgettable omnichannel marketing campaign.

Ensure Buy-In Across Departments for Your Omnichannel B2B Marketing Initiative

The biggest key to success for any business initiative is team buy-in. Omnichannel B2B marketing experiences will require an “all hands on deck” approach from each department; without buy-in, your organization will struggle to deploy this new measure.

[Read more…]

Three Golden Rules for Optimizing Customer Experience

by

The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.

According to Gartner, “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. More than 80% of brands surveyed…said their success is mostly or entirely dependent on CX.”

Image credit: Kenn W. Kiser, at Morguefile.com

CX encompasses the full range of customer impressions and touch points: your pricing, the quality and reliability of your product, ease of doing business with you, ease of finding how-to information, and of course the quality of your customer service.

Steve Olenski recently questioned if customer service is the same as CX. It’s not, but customer service is sort of the last line of defense; customers are contacting your customer service team because of a breakdown in some other aspect of CX (being overcharged, delivered the wrong item, having a bad experience with one of your employees, etc.).

Customer service starts with getting the basics right. Hire customer service reps (CSRs) with the language, people, and technical skills needed to do the job well. This is not just a customer-facing role, it’s a role in which the customers being faced are often unhappy and possibly even on the edge of leaving. It’s not the place to skimp on spending.

[Read more…]

Six Shortcuts to Grow Your Online Business Fast

by

Guest post by Cassy Hathaway.

In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees.

Six ways to grow your online business

Image credit: Akil Mazumder from Pexels

Of course, that’s easier said than done. Growing a business requires financial investments, hard work, business savvy, creativity, and a little luck.

An online business has lots of moving parts to manage. Keeping the website up and running, marketing to your target audience, maintaining a healthy level of customer satisfaction, making employees happy, complying with taxes and regulations—these are all part of day-to-day life as a digital entrepreneur.

As such, it’s easy to lose sight of the most important aspect of your role in the company: growing the enterprise.

[Read more…]

Four Ways to Provide Effective Customer Service for B2B Customers

by

By David Gutierrez.

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. In general, B2B customers make up a smaller customer base and tend to need more attention, since their issues are typically more complex and their account value is much larger compared to B2C customers.

Effective B2B customer serviceFor the best results, B2B customers should be treated as partners in success, and it’s crucial that your customer service team completely understands the businesses that they are supporting.

Additionally, B2B customers tend to be a part of your customer base for much longer, so it’s important that your business can provide the right solutions to their needs for an extended period, and even grow the relationship through new products and services over time.

Here are four specific ways B2B firms can optimize their approach to customer service.
[Read more…]

Recent Posts

Categories