Guest post by Dean Kaplan.
As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. But we all know that sometimes schedules go off the tracks and I admit that often it’s due to company leaders like me who face hectic schedules and other operational demands.
So in order to implement the most successful marketing strategy and generate a good return for your investment, I’d like to suggest five things business owners should discuss with their marketing teams (as well as outside agencies and consultants) to keep their plan on track.
Determine Scope and Realistic Objectives
Once we agree on a general direction for a marketing plan, make sure to understand the ultimate objectives and set targets accordingly. Having a clear vision of strategies and tactics and how they tie back to your objectives will help when you need to approve a piece of writing or social media content. Also, recognize that your budget determines scope. [Read more…]