If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed?
You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Perhaps you’d look at existing “top” lists from other sites. You’d develop a “long list” of worthy experts, then gradually narrow it down based on followers, level of engagement, quality of posts, and other factors. You’d carefully develop your final list, possibly using a method like pairwise ranking.
But—what if you had to answer on the spot? What if you had to respond immediately, or within just a few minutes? You’d forget some important names, of course, but your answers would reveal those you keep top of mind.
If you’re up for it, try this now; spend no more than five minutes listing your top 10—then come back to this post.
This recently happened to me. Below is my list in response to the question:
Cheryl Burgess would unquestionably be on the list. In addition to being an expert on enterprise b2b marketing, she’s the co-author (with Mark Burgess) of The Social Employee, and the authority on how to inspire employee social media advocacy inside large organizations.
Ann Smarty knows SEO inside and out, and is the guru-ess of online tools. She also hosts the highly popular weekly Viral Content Buzz Twitter chat.
Meghan M. Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.
Carla Johnson is one of the top experts on enterprise content marketing. Plus, she went to grade school in a one-room schoolhouse, making her ascent all the more impressive (or perhaps that just explains it?).
Robert Rose is another top resource on enterprise content marketing, co-author with Carla Johnson of Experiences: The 7th Era of Marketing, and an original member of the Lebron team.
Jeff Bullas — does anyone know more about blogging than Jeff? He’s one of those guys who seems to defy the laws of time and space by being able to consistently churn out bookmark-worthy blog posts, speak at events all over the planet, write ebooks, and still engage actively and prolifically on social media.
Glen Gilmore has long been known as an author and expert on the intersection of social media and the law. But not content with that, he’s more recently emerged as a top authority on the Internet of Things (IoT) as well.
J-P De Clerck is a “digital business and marketing strategist” whose expertise stands in the crossroads of content, search, and social media. Plus he’s from Belgium, so along with Jeff Bullas (Australia) he keeps this list from being too U.S.-centric.
Gini Dietrich is a top PR pro, author of Spin Sucks and co-author of Marketing in the Round (incidentally a great primer on building a team to execute a web presence optimization strategy), and tweeter of consistently good stuff.
Wendy Marx is a brilliant b2b PR strategist whose B2B PR Sense blog is a must-read for any marketing or PR pro seeking wisdom and insights into b2b content marketing and social media.
In the moments after rattling off this list, my first thought was: not bad, for a group quickly compiled off the top of my head.
But my second thought was: wow, I missed a lot of important and worthy names!
How could I have left off some of the most engaging social media marketing and PR pros like Harry Hoover, Judy Bellem and Jayme Soulati?
Or within just the PR realm, thought leaders and key influencers like Deb Weinstein, Lisa Buyer, Jeff Domansky and Arik Hanson?
In the realm of content marketing, Michael Brenner, Neal Schaffer, Rebecca Lieb, Heidi Cohen and Ann Handley are certainly worthy additions. As are, getting more granular, experts in developing b2b buyer personas, like Ardath Albee and Tony Zambito.
Closer to home, I could have highlighted the fact that some of the smartest people in social media marketing are fellow Minnesotans, including Lee Odden, Marty Weintraub and Angie Schottmuller.
How about CMOs and others focused on leadership, like Patrick Strother, Tony Karrer, Chris Schenk, Kent Huffman, Eric Fletcher, and Margaret Molloy?
Or leaders in academics on social media, such as Gary Schirr, Mike Johansson and Dorie Clark?
Even at that, there are deserving names left off the list.
If I’m ever again asked to name a list of the top 10 social media marketers, I think I’ll answer—I can’t name 10. But I can give you 75 or so.
Who’s on your “top of mind” top 10 list?