Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift.
Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Five more key takeaways from this research:
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Email marketing works—for both sellers and buyers. Digital marketers rank email as their most effective marketing tactic, and say it has the highest ROI of any digital channel. It’s also the most effective digital tactic in B2B marketing, with nearly a third of B2B marketers saying it has the biggest impact on revenue. And 72% of U.S. adults prefer communication with companies to happen through email.
Personalized email subject lines: effective, but underused. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Yet only 35% of brands personalize their subject lines.