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The Entrepreneur Interview Series #23: Nicolas Wegener, SendSquared

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Marketing technology can be tremendously powerful, both in enabling marketers to do innovative things and in allowing them to automate common tasks. But there are two big problems marketers face in working with their technology stack (or more accurately, their marketing technology matrix) today.

Nicolas WegenerThe first problem is that most of the tools simply aren’t very smart. Which means, too often, that their net effect is to enable marketers to do the wrong things more quickly and at a lower cost. For example, to send a specific message to a specific group on Tuesday morning at 10:00—even if that message isn’t right for that group, or Tuesday at 10:00 isn’t the best time to send it.

The second problem, which is part of the reason for the first, is that marketers too often must work with stacks or matrices of tools that are disconnected from each other. The resulting gaps and overlaps SendSquared logomake it difficult for marketers to make the best decisions.

While running an ecommerce company in his prior role, Nicolas Wegener recognized the fragmentation in the customer journey caused by the number of software platforms his company had to use to run its online store. It was a big hindrance, and figuring out which tools worked the best with one another was challenging.

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The Scope of SEO and Digital Marketing Expertise

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Guest post by Mathew Jade.

Digital marketing as a discipline has matured and encompasses a standard set of components, though best practices within those components continue to evolve. Looking at the future of digital marketing, it continues to consume a larger share of overall marketing budgets for publicity, advertising, and promotion.

Benefits of SEO and digital marketingSearch engine optimization (SEO) is at the core of digital marketing success. SEO is a vital early-market strategy for new ventures and startups, as it produces cost-effective, long-lasting results. Creating high-value search-optimized content also helps established companies build their online presence and brand credibility.

Here are six elements that define the scope of SEO and digital marketing benefits and key practices.
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How to Showcase Your Social Media Skills and Land Your Dream Job

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Guest post.

Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly. This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants.

Social media job skills interviewWhen evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. While this may seem scary, it also opens up a lot of possibilities.

Blurred Lines

Your social media profiles are no longer just for amusement and socializing. Taking the cue from the word, “profile,” these are indeed being looked at by employers to build a more in-depth and comprehensive view of their applicants.

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Breaking Down the Digital Marketing Areas to Focus on in 2020

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Guest post by Ronita Mohan.

Digital marketing is so broad that marketers can sometimes over-concentrate on areas that don’t generate sufficient ROI.

digital marketing areas to focus on in 2020Here are a few key areas to focus on in your 2020 marketing plan, and how you can optimize efforts in each.

High Quality Content

The trend towards “quality over quantity” in B2B marketing started at least four years ago.

That said, there are still brands focused on simply pushing out more content—often at the detriment to the quality of what’s produced. 2020 will see a continued shift in the kind of content created.

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Video Marketing Statistics for 2020: The Facts Every Marketer Should Know [Infographic]

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Guest post by Andre Oentoro.

As digital marketing evolves, video marketing is taking over the Internet. Video accounts for nearly 80% of total Internet traffic, and that figure is increasing. In addition, 83% of marketers say it is growing in importance. Video is easy to digest and mobile friendly.

video marketing stats 2020 infographicAlmost no one reads the user manual today. At least 87% of consumers and business buyers prefer to watch a video about the product they want to buy, or just purchased and need to learn how to use.

That’s why more than 81% of businesses have put video at the forefront of their marketing strategy. And the percentage is predicted to keep increasing, since mobile video consumption is projected to double next year.

The Numbers Don’t Lie

In 2020, the growth of digital marketing is predicted to increase even more steeply. Businesses are looking for the most effective ways to reach their customers, and video is an incredibly powerful tool to help them do that.

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