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Four Administrative Mistakes to Avoid When Starting a B2B Business

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Guest post by Dylan Berger.

Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). Between product design to staffing to fundraising, finance, and marketing your startup, it can feel overwhelming.

Mistakes to avoid when starting a B2B company

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From onboarding new hires to focusing on your customers’ needs, you have a lot to cover.

With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them.

Four Mistakes to Avoid

There are many common mistakes to avoid when starting a B2B business. These errors can range from product-market fit misfires to marketing strategy and post-launch mistakes.

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Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

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Guest post by Dylan Berger.

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. They’re a significant opportunity for you to secure clients and keep them happy.

Tips for successful B2B client sales meetings

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However, the keys to an extraordinary meeting can be hard to find. The less-experienced members of your sales team may think they need to revamp their presentation strategy to truly wow clients. Or they may embrace “flavor of the month” sales tactics. With so much information out there, the best ideas can get lost in the shuffle.

With that in mind, what’s the best way to plan a successful B2B client sales meeting? Here are six tips to make your next one a success.
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What Will the Future of Remote Work Mean for B2B Organizations?

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By Dylan Berger.

The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success.

Future of B2B work from home

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So, what does the future of remote work mean for B2B companies? Here are four adjustments they can make to accommodate remote workers and remain competitive in this new era of business.

Establishing Trust and Rapport

Unsurprisingly, it’s more difficult for B2B salespeople to establish trust and rapport with their buyers through phone calls and videoconferences. Businesses must commit more resources to their virtual events to more closely emulate the in-person experience needed to make consistent sales. They should invest in creative tools and networking strategies for their customer service teams.

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Five Advanced Strategies for Improving Your B2B Website SEO

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Guest post by Dylan Berger.

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.

Advanced B2B SEO tactics

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That makes SEO one of the top areas of investment for B2B marketing teams.  However, B2B SEO is a different animal from consumer-focused strategies.

The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently.

Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ. With that in mind, here are five beyond-the-basics strategies for improving your B2B SEO efforts.
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Five Impactful Ways to Improve Brand Image Without Spending a Lot

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Guest post by Dylan Berger.

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer.

How to build a brand on a tight budget

Image credit: Patrik Michalicka on Unsplash

For any B2B company, it takes planning and a solid strategy to establish a successful brand. In fact, 54% of B2B companies have a brand program to measure their brand perceptions.

If you’re challenged to improve your brand’s image with a limited budget to invest, here are five of the most impactful strategies.
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