e-Strategy Trends Archives - B2B Marketing Blog

With the near-universal embrace of content marketing—93% of B2B marketers are using content marketing, and B2C marketers are close behind—the amount of brand content being produced has exploded.

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report) the focus of differentiation moving forward. The top challenge for content marketers will no longer be producing more content, but rather creating relevant content, in the right mix of formats, that connects with buyers on an emotional level.

Image credit: MarketingProfs

Already widespread, content marketing will continue to grow. Because content marketing is increasingly essential (buyers now complete two-thirds of their purchase journey online before ever contacting a vendor) and popular (90% of B2B buyers say online content has a “moderate to major effect” on their selection process), spending on content marketing is expected to nearly double by 2019.

Here are three more key takeaways from the 22 content marketing stats and facts below:

Words today, pictures tomorrow. In B2B purchase decision making, text still rules (for now): 80% of business decision makers say they prefer to get vendor information in a series of articles, and 85% prefer text over video. But that won’t last. [Read more…]

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift.

Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Five more key takeaways from this research:

Image credit: emailmonday

Email marketing works—for both sellers and buyers. Digital marketers rank email as their most effective marketing tactic, and say it has the highest ROI of any digital channel. It’s also the most effective digital tactic in B2B marketing, with nearly a third of B2B marketers saying it has the biggest impact on revenue. And 72% of U.S. adults prefer communication with companies to happen through email.

Personalized email subject lines: effective, but underused. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Yet only 35% of brands personalize their subject lines.

[Read more…]

45 Phenomenal Email and Mobile Marketing Stats

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