Guest post by Prasad Reddy.
Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list.
In today’s highly competitive business landscape, a well-crafted newsletter can enable companies to stay in constant touch with customers, establish authority, grab attention, and provide calls to action.
- Increased rate of subscribers – measures your reach
- Open rate of the newsletter – measures the performance of the newsletter content
- Click-through rate – measures the activity of readers (whether they performed the desired action)
- Revenue – If the readers make a purchase clicking through email newsletter
How do you improve on each of these metrics or make your newsletter more effective? [Read more…]