Guest post by Prasad Reddy.
Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list.
In today’s highly competitive business landscape, a well-crafted newsletter can enable companies to stay in constant touch with customers, establish authority, grab attention, and provide calls to action.
There are many metrics by which to gauge the effectiveness of your newsletter, including:
- Increased rate of subscribers – measures your reach
- Open rate of the newsletter – measures the performance of the newsletter content
- Click-through rate – measures the activity of readers (whether they performed the desired action)
- Revenue – If the readers make a purchase clicking through email newsletter
How do you improve on each of these metrics or make your newsletter more effective? [Read more…]