B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

What Are the Benefits of an MBA Degree in 2020?

by

Guest post by Mathew Jade.

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. Businesses that have focused on innovation and branding have done particularly well. The continuous and rapid introduction of new technologies into the market has created a huge demand for multi-talented people who can quickly make and implement data-driven decisions.

Benefits of an MBA degree in 2020These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels.

As a result, the market has seen a huge demand for MBA degree holders, and it is only projected to grow in the future.
[Read more…]

How to Market a Startup, Part 1: Branding, Customer, and Messaging

by

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful.

Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers. But in the broader market, they may be chefs, educators, tradespeople, sales reps, mathematicians, financial analysts, medical professionals…almost anything.

Startup marketing - branding, customer, messaging

Photo by Ian Schneider on Unsplash

What all entrepreneurs have in common is passion: they are intimately familiar with a problem, they have an idea for how to solve it, and that idea drives them to create something.

They don’t start out thinking about the intricacies of marketing: how to shoot, edit, and promote a video; how design, test, and optimize landing pages; or how to develop conditional email sequences. Which is fine. All of that can come later.

[Read more…]

The Entrepreneur Interview Series #2: Scott Burns, Structural

by

Welcome to the second post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned. It’s fitting that this second post highlights an entrepreneur who is now on his second company.

Scott Burns of StructuralScott Burns was just 24 years old when he founded GovDelivery, a software firm that helped government agencies communicate digitally with the public, in 2000—right on the cusp of the dot-com bust.

After some challenging early years, he grew the company into a leader in its space, before it was sold to Vista Equity Partners for $153 million in late 2016. The next year, he and marketing leader Chip House founded Structural, which develops employee success management software.

Structural logoHere are Scott’s insights.

The Product

Structural uses people data to create more agile, connected, and productive enterprises. It starts with what looks like a powerful internal LinkedIn profile, and then leverages the siloed, incomplete data organizations already have stored in different systems to create actionable insights to power productivity for everyone within an organization.
[Read more…]

The Art and Science of Delegation [Infographic]

by

Guest post by Juliana Marulanda.

Being an entrepreneur means being your own boss. Unfortunately, it can also mean being your own salesperson, marketer, human resources manager, and accountant all at once. Out of necessity, most small businesses start out this way after all.

Art and science of delegationAs your client base starts to grow, however, so should your team. While it’s tempting to think that you can continue handling every business operation by yourself because (1) it saves money since since you’re not hiring and paying for extra hands, and (2) training staff is time-consuming, consider these statistics:

  • 20% of small business fail in the first year.
  • Businesses earn 33% more revenue when CEOs delegate.

Indeed, managing everything by yourself might just be counterproductive. When you’re running a small business, there is no shame in admitting that you can’t do it alone. Rome was not built in a day, nor was it built by one person.

[Read more…]

Recent Posts

Categories