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Six Tactics to Take Your Marketing to the Next Level

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Contributed post.

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website.

Tips to take your marketing to the next level

Image credit: fauxels from Pexels

If any of that sounds familiar, you may need to take your marketing to the next level. This post details six tactics that can boost your marketing and business success.

Use Social Media to Its Full Extent

It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing, regardless of industry. Any business can easily create attention-grabbing multi-media posts; there’s no need to create boring announcements or status updates.

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How Social Media and Influencers Have Radically Changed B2B Marketing

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Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.

It’s a fascinating story, and to even try to fully grasp it, one must do what the King advised the White Rabbit to do in Alice in Wonderland: “Begin at the beginning.”

Prologue: The Reign of Print

Freedom of the press was mostly theory before the InternetFor five and a half centuries, right through most of the 1990s, the quote in the image at right rang true.

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines.

But print space was an expensive and finite resource. A few journalists, analysts, and business-book authors in any industry segment stood out. They were invited to write about trends and speak at industry trade shows.

Still, the large majority of potentially interesting voices went unheard, or were rarely heard from. They had no platform. They didn’t own printing presses.
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Six Creative Ideas for Your Next Corporate Event

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Guest post by Amanda McPhail.

Planning and executing a corporate event is one of the most important components in corporate marketing. And no matter the occasion or situation—whether for employee appreciation, an investor and shareholder meeting, or a conference for clients—it needs to be executed perfectly.

Creative ideas for your next corporate eventTypically, a small core team is responsible for putting the event together, but it’s the business name attached to the event with a reputation and public image at stake.

Beyond the logistical difficulties and challenges of organizing a business event, attention spans of attendees have decreased. Events arranged in tired old formats with long-winded presentations or speeches followed by dinner are almost guaranteed to bore the audience.

That’s true not only for in-person business gatherings but even more so for virtual corporate events. A boring meeting will lead to people zoning out or focusing on their phones. That’s not the attendee behavior you want to see if you want your event to judged as successful and worthwhile.

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Five Tips for Creating Memorable Corporate Events

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Guest post by Paul Campbell.

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Tips for planning a memorable corporate eventCorporate events are opportunities for  companies to entertain clients, reward employees, promote teamwork, educate the market, establish partnerships, launch new products, and much more.

However, planning a corporate event is a challenging, complex undertaking. Organizers need to pay attention to an incredible number and range of details encompassing everything from pre-event promotion and the registration process to the venue, welcoming guests, the weather forecast, WiFi, the menu, logistics, sponsors and partners, sound and light systems, session content and speakers, data collection, and security.

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Three Things Twitter’s Marketing Team Needs to Do

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Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability.

Twitter is struggling - here's how marketing can save itTwitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.”

Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. And it’s still the place to go for breaking news.

So, there’s hope. [Read more…]

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