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Seven Event Marketing Ideas to Attract and Engage Attendees

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Guest post by Nina Petrov.

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists.

Event marketing ideas to attract and engage attendees

Image credit: Teemu Paananen on Unsplash

That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early.

To that end, here are seven event marketing ideas you can use to ensure your event is a resounding success even before the big day.
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How to Create a COVID-era Event Marketing Plan

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Guest post by Lexie Lu.

As event professionals know, even the best-planned gathering can fall flat without the right marketing.

How to create an event marketing plan in COVID times

Image credit: cottonbro from Pexels

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

This plan outlines the different components your event marketing will need (like a website and content strategy that addresses any concerns prospective attendees might have) and enables you to build a marketing timeline that will attract the maximum number of guests to your event.

Here’s an effective eight-step approach to creating a marketing plan for your event.
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Five Tips for Creating Memorable Corporate Events

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Guest post by Paul Campbell.

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Tips for planning a memorable corporate eventCorporate events are opportunities for  companies to entertain clients, reward employees, promote teamwork, educate the market, establish partnerships, launch new products, and much more.

However, planning a corporate event is a challenging, complex undertaking. Organizers need to pay attention to an incredible number and range of details encompassing everything from pre-event promotion and the registration process to the venue, welcoming guests, the weather forecast, WiFi, the menu, logistics, sponsors and partners, sound and light systems, session content and speakers, data collection, and security.

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Three Creative Ways to Use Social Media to Promote your Event

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Guest post by Rosemary McKee.

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives.

77% of all Americans have at least one social media profile. User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account.

Social media promotion at live eventsThe growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance.

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.
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Six Out-of-the-Box Ideas for Making an Event Successful

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Guest post by Sarah Hill.

The world of event management gets more competitive each year. With London and other top destination cities for meetings hosting an abundance of intriguing events every month, traditional approaches might not be enough if you want to make your event a success.

Out-of-the-box ideas for successful events

Photo by Teemu Paananen on Unsplash

That’s why, the best event planners in London and elsewhere know that out-of-the-box ideas need to be developed to make the event truly special and attract guests, even if other similar events are happening on the same day. or week.

But finding new ways to make your event more interesting is a challenge; it’s much easier to just stick to old strategies than to try to come up with an angle of your own.

So, to make the brainstorming process easier, here are a few ways to come up with ideas for your event that are used by prominent event management companies and still produce great results.
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