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B2B Marketing Measurement and Buyer Behavior – 12 Findings from Demand Gen Reports

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“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is B2B buyer behavior changing in response this difficult environment? How is marketing measurement changing in response to these challenges?

Key findings from Demand Gen B2B marketing and buyer reportsTwo recent research reports from Demand Gen Report provide some vital answers and insights on trends.

The B2B Buyer’s Survey looks at how the buying process is changing and which marketing formats have the most impact. Demand Gen’s Marketing Measurement & Attribution Survey examines changes being made to increase the precision of marketing activities, noting the increased responsibility of marketing to drive revenue reported here previously.

Here are a dozen key findings from these two enlightening reports.
[Read more…]

How the Metaverse Will Change the Face of B2B Marketing

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Guest post by Andrea Vargas.

Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement.

How the Metaverse will change B2B marketing

Image credit: Tumisu on Pixabay

When Mark Zuckerberg announced Facebook was getting rebranded as “Meta”, it catapulted the idea of the Metaverse into popular consciousness. But the Metaverse is not just a gimmick or sci-fi fantasy. It foreshadows the evolution from Web 2.0 to Web 3.0. And as such, it quite possibly represents the future of digital marketing.

B2B marketing professionals would be mistaken to dismiss the Metaverse as only relevant for B2C marketing. It won’t merely be beneficial to take the Metaverse seriously for B2B marketing—it may well be imperative. [Read more…]

How to Avoid Being Banned on Social Networks + What to Do if You Are

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Guest post by Lisa Sicard.

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes.

How to avoid getting banned on social mediaIt doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel.

You may be shocked when it happens to you. You go on your favorite social media network to learn you can’t log in or see anything. You panic and wonder what the heck happened? How will I connect with my friends today? And how will I do business without my social media network?

[Read more…]

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

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Guest post by Reno Macri.

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Social media wall at a trade show

Image credit: CPS, Inc. on Vimeo

Through social media platforms, attendees and businesses can share content and experiences from the event. They can also interact with others who are in attendance, or those who have an interest, but are unable to attend. In this article, we take a look at why engagement on your social media platforms is so important.

Providing Important Information

One of the most important reasons to aim for enhanced engagement on your social media platforms for your next trade show is so that you can use those platforms to deliver key pieces of information. Ideally, this means you should try to encourage as much engagement with your social media platforms as possible, before the event even begins.

[Read more…]

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